1. About this Policy
We are a Brisbane-based property developer. This Privacy Policy explains how we collect, use, disclose and protect personal information in connection with our property development, sales and marketing activities, including enquiries, expressions of interest (EOIs), inspection bookings, and after-sales communications. We manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. What personal information we collect
The types of information we collect will depend on how you interact with us. Common categories include:
- Identity & contact: name, email, phone, address, preferred language.
- Buyer profile: price range, property preferences, household size, move-in timeline, inspection availability.
- EOI / reservation & transactions: proof of identity (e.g., driver licence number—where required), EOI amounts, payment references, dates, lot preferences.
- Communications: emails, forms, phone notes, SMS/WeChat/WhatsApp messages with us, and your marketing preferences.
- Website & analytics: IP address, device/browser type, pages viewed, time on page, referral source, and interactions with forms or downloads.
- Events & media: RSVPs, attendance, photos or videos taken at our events (with appropriate notices).
- Employment/contractor (if applicable): CV, referees, right-to-work documents.
- Sensitive information: We generally do not request sensitive information (e.g., health, ethnicity). If it is ever reasonably necessary (e.g., accessibility needs for inspections), we will seek your consent first and limit use to the stated purpose.
3. How we collect personal information
We may collect information:
- Directly from you: via our website forms, EOIs, email/phone, inspection bookings, in-person events.
- Automatically: via website cookies/analytics and CRM tracking (see Cookies Policy).
- From third parties: real estate agents, referral partners, advertising platforms, event partners, payment processors, identity verification providers (where required by law or for fraud prevention).
Where lawful and practicable, you may interact with us anonymously or using a pseudonym, but this may limit the services we can provide (e.g., processing an EOI).
4. Why we collect and use personal information (purposes)
Typical purposes include:
- Enquiries & customer care: responding to your questions and sending requested materials (brochures, price guides, updates).
- EOI / reservation / sales process: verifying identity (if required), processing payments, allocating lots, issuing documents, and communicating timelines.
- Project communications: construction updates, inspection details, settlement information, homeowner guides.
- Marketing (opt-in): sending newsletters, launch invitations, and promotions aligned with your preferences (you can opt out at any time).
- Website & product improvement: analysing traffic, improving content and UX, measuring campaign performance.
- Legal & compliance: record-keeping, fraud prevention, responding to regulators, enforcing our terms, and managing complaints.
5. Lawful basis (APPs)
We handle personal information under the APPs, typically because:
- it is reasonably necessary for our functions or activities;
- you have given consent (e.g., for certain marketing or sensitive information);
- we are required or authorised by law (e.g., identity checks, record retention); or
- it is otherwise permissible under the APPs (e.g., preventing suspected unlawful activity).
6. Disclosing personal information
We may disclose information to:
- Service providers: website host, email/CRM platforms, analytics, payment processors, identity verification, IT/security, print/mail houses.
- Sales & project partners: appointed real estate agents, project managers, builders/consultants (to the extent needed to service your request).
- Professional advisers & insurers: legal, accounting, insurance, risk and compliance.
- Government/regulators: where required or authorised by law.
We require third parties to handle personal information in line with privacy and security obligations.
7. Overseas disclosures & data hosting
Our technology stack may store or process data in Australia and/or overseas (e.g., the U.S., EU, Asia) depending on our service providers. Where personal information is disclosed overseas, we take reasonable steps to ensure recipients protect it in accordance with the APPs (e.g., contractual privacy terms, security standards). You can contact us to learn where your data is likely to be stored at any given time.
8. Direct marketing & your choices
- We may send property updates, event invites and offers that relate to our projects.
- You can opt out at any time via the unsubscribe link in emails/SMS or by contacting us.
- If you opt out, we may still send essential service messages (e.g., EOI or contract updates).
9. Website analytics, tracking & social media
We use analytics and advertising tools (e.g., Google Analytics, Meta Pixel) to understand usage and improve marketing performance. These tools may set cookies or use similar technologies to collect de-identified usage data and, where available, associate it with platform accounts for ad targeting or measurement. See Cookies Policy below for details and how to manage preferences.
10. Security
We implement administrative, technical and physical safeguards (e.g., access controls, encryption in transit where appropriate, staff training, vendor due diligence). No method is 100% secure; if a notifiable data breach occurs, we will act in line with the Notifiable Data Breaches (NDB) scheme, including assessment and notification where required.
11. Retention & deletion
We keep personal information only as long as necessary for the purposes described or as required by law (e.g., financial record-keeping). When it is no longer needed, we will take reasonable steps to de-identify or securely destroy it.
12. Access and correction
You may request access to the personal information we hold about you, and you may request corrections if it is inaccurate, out-of-date, incomplete, irrelevant or misleading. Contact us using the details above. We may need to verify your identity and, in limited lawful cases, we may refuse access (we will tell you why).
13. Children
Our projects and services are intended for adults. We do not knowingly collect information from children under 15 without appropriate consent.
14. Third-party sites
Our website may link to third-party sites. We are not responsible for their privacy practices. Review their policies before providing personal information.
15. Changes to this Policy
We may update this Policy from time to time. The “Last updated” date shows the latest version. Significant changes will be communicated on our website or by email where appropriate.
16. Questions or complaints
If you have a privacy question or wish to make a complaint, contact us at [Bestdream.com.au]. We will acknowledge receipt and aim to respond within a reasonable time.
If you are not satisfied, you may contact the Office of the Australian Information Commissioner (OAIC) to lodge a complaint. (See OAIC website for current contact details.)
Cookies Policy (summary)
1. What are cookies?
Cookies are small files stored on your device to remember settings and measure how our site is used. Similar technologies (pixels, local storage, SDKs) may also be used.
2. Types we use
- Strictly necessary: essential for core functions (security, page navigation, forms).
- Performance/analytics: to understand usage and improve the site (e.g., page load, popular content).
- Functional: remember your preferences (language, region).
- Advertising/retargeting: measure campaign performance and deliver relevant ads on other platforms.
3. How we use them
We use cookies to:
- keep the site secure and working;
- analyse traffic and user flows;
- personalise content (where available); and
- measure and improve advertising effectiveness.
4. Managing preferences
On your first visit we may display a cookie banner. You can:
- Accept all;
- Reject non-essential; or
- Customise categories.
You can also adjust your browser settings to block or delete cookies. Blocking some cookies may affect site functionality.
5. Analytics & advertising partners
We may use partners such as Google Analytics and Meta (Facebook/Instagram) for measurement and advertising. These partners may process de-identified or aggregated data and, where available, associate it with platform accounts to improve ad relevance and measurement. You can change your ad settings on those platforms at any time.
6. Retention
Cookie lifespans vary by type and purpose (e.g., session vs. persistent). Analytics/advertising data is retained only as long as necessary for measurement or as required by our partners’ policies.